/ production

Producing primetime broadcast, digital, live-stream events & programmes. Video content, film shoots & brand ad campaigns. Scriptwriting for live & online content. Brand strategy, GTM & digital media.

In 2021, digital platforms and digital strategy dominate the way we create and engage with content.

Consumer behaviour and audience expectation has changed the game.

Success, in the age of experiential media with a hybrid mix of mediums is no accident.

Combining the age old craft of storytelling, compelling narrative & linear structure with a deep active knowledge of brand strategy, media campaigns and digital platforms, unscripted creates stories & content for the world’s most visionary broadcasters and brands. 

Clients: BBC, ITV, C4, Channel 9, Network Ten, Sony Music Entertainment & MTV Europe Music Awards to TEDx, International Red Cross, Optus & Department of Premiere & Cabinet.

Collaborate: With twenty five years expertise as a producer of primetime TV programmes & digital strategy for corporate brands, Shelley works as a consultant and freelancer: hello@unscriptedandco.com

/ capabilities

talent producer

Knowing how to produce talent and maximise on content within short time frames is paramount. Building trusted relationships is integral to capturing celebrities at their best.

How: Producing Gordon Ramsey for Hell’s Kitchen with a unique stream (D) for our editorial narrative. Producing up to four presenters per show including Tess Daly for ITV Primetime UK. Writing, producing + conducting red carpet premiere interviews and exclusive journalist junket events.

Who: Sir Paul McCartney, Simon Cowell, Justin Timberlake, Victoria Beckham, Samuel L Jackson, The Rock, Steve Irwin, Tess Daly, Graham Norton, Ewan McGregor, Michael Palin, Premiere Campbell Newman to name a few. 

television broadcast

Commissioned by ITV Studios, UK to conceptualise and produce the opening sequences to award-winning primetime series with a multimillion viewership. 

How: I’m A Celebrity, UK and Celebrity Love Island UK in Fiji, including shoot specs for skydiving celebrities in tandem light planes, horseback trials, chopper shoots, speed boats, celebrities on formation jet ski’s across the Pacific Ocean and mapping shoot specs for 60 + crew. 13 million + viewers

Producing primetime weekly live show sm:TV, for ITV UK with 2 million + viewers. Responsible for writing a 64-page script weekly, producing 4 presenters, developing all content ideas and talent interviews from Victoria Beckham to Mariah Carey and managing an office team of 20+ and studio crew of 100+.  

Transmission producer for C4, Robbie Williams Live at Knebworth Castle for Done and Dusted….to name a few.

Clients: BBC, ITV, Channel 4, MTV UK, Done & Dusted, 19TV, Discovery Channel, Network Ten, Channel 9, Seven Network.

hybrid digital & live events

Creating hybrid broadcast & digital event, ad or programme means understanding your audience. And working backwards. What’s your story, why, who is it for, what do you want them to ‘think and feel’, what is the experience? And for brands, often the question is, what do you want them to ‘do’?

How: 2021, creating a full 2-hour live timed show run that delivers an engaging narrative and pace, including five live crosses & watch-party events across Australia, shoot concepts and scriptwriting including filming in London with Formula 1 Champion Daniel Ricciardo and Switzerland, managing 23 edits and a fully immersive LED screen experience at The Dome in Sydney.

2021, Executive producer of three live digital multi platform events across nine days for a National Superannuation company.

Global rollout ads for state-of-the-art automatic terminal innovations for events in Scandinavia to creating 3D motion graphics video’s for Rio Tinto events in Africa to MTV Ibiza, supporting the live summer event. 

Brands such as: Optus, Mercer, Rio Tinto, Patrick.

programme, story, challenge, documentary & post

Creating compelling editorial narratives across a multitude of genres for both short and longform formats.

How: Working in the UK, Australia & Spain, with 24 hr teams of directors, camera operators, audio, and loggers, driving editorial content and capturing storylines across 64 camera’s each into Streams A and B, 24 hours a day.

Producing & directing shoots from TEDx to Dancing with the Stars. Scripting and directing presenters on James Bond Sound Stages to location shoots in Canada, Germany, Greece, UK, US, and Australia.

Creative editorial content for large scale physical chest challenges and celebrity day trips. Producing and directing with ENG Crews in Australia and Fiji.

Type: Producing for tall ships, underwater, seaplanes to tightrope, music shoots, cooking & game challenges, talent auditions, fly-on-the-wall, staged short drama segments.

Shows: Dancing with the Stars, Hell’s Kitchen, Fame Academy, My Kitchen Rules, The Mentor, World’s Strictest Parents, I’m A Celebrity Get Me Out of Here, Celebrity love Island, Love Island Australia, Pop Idol documentaries, MTV Ibiza, Creamfields in Cyprus & Ibiza.

scripting & interviews

Broadcast/ writing complete show scripts to short shoot segments for presenters means finding the right tone of voice for the show and enabling the talent to deliver with confidence.

Corporate/ scripts and content for the corporate sector requires understanding specific brand guidelines and communicating the messages to market with an effective and clear CTA.

How: Commissioned to write and secure P & C classification scripts for Network Ten, after their previous scripts were declined, 2-hour live show scripts, 200+ scripts for presenters on location and voice over scripts such as Fearne Cotton for BBC, 15 second brand ads to fifteen-minute corporate scripts, e.g. transforming 50-page robotic engineering research documents into engaging scripts for global crews to shoot, blogs & website copy.

national campaign strategies - tv & radio UK

Create strategic campaigns for The Partnership, to spearhead music artists from unknown to multi-platinum such as Craig David & Sugababes, and/ or commissioned by record companies to build new strategies for artists with new albums in the market such as Tori Amos & Enya. From concept to roll-out, there’s only a six week lead in to ‘do or die’ in the UK market.

TV & Radio: Craig David, Sugababes, Tori Amos, Enya. Radio: Shania Twain, N*Sync, Garbage, Elton John, Arman Van Helden.

Representing artists: Brit Awards, MTV EMA’s, Mobo Awards, Mercury Music Prize, Kerrang Awards, Radio 1 Live Broadcasting Theatre and Festival, HRH Prince of Wales ‘Party in the Park’ at Hyde Park.

Securing performances on primetime: BBC 1/ 2, ITV, C5, C5, Radio 1, Capital FM, Virgin Radio, XFM, GLR.

Clients: Universal, Sony BMG, Warner Music, London, EMI, Mercury, Virgin, Telstar/ Wildstar, Mushroom, Rough Trade/ Blanco Y Negro, FFrr.

digital strategy

There are a finite number of platforms, with an infinite number of ways to create captivating content.

How: Leading National content campaigns that include ATL, BTL integrated digital channels creating content such as ads, radio, podcast, video, print, out of home to full digital touchpoints YouTube, search, social, PPC and CRM integration. Managing multi-media teams including design and studio, and key partnerships. Brand designs for app development and website architecture. Writing pitch decks, grant program and responsive tender documents.

How: Creating various aspects of digital media campaigns for the UK/ US/ Australian market using my own methodology of 20 touchpoints in 2020. Devising messaging matrix through the ‘path to purchase’ funnel. With an understanding of e-commerce product data aggregation and platform feeds.

Clients: BUSSQ, Cigno, TJM, BMC, Asthma Australia, mumaco, AbiGroup, International Red Cross, Energex, Patrick Robotic  Automation, Incitec Pivot, Department of Training & the Arts.

/contact

unscripted is a collective beast of brains; producers, writers, strategists, editors, videographers, designers & digital creatives. We work independently and we cross-pollinate for the world’s most visionary brands. 

We create content for breakfast.

Our MO is to spark conversation, share knowledge and inspire people.

Let’s talk.

Yes, keep me one step ahead with informative stories about:

/ entertainment
/ health + wellness
/ sport
/ business + ecommerce
/ travel
/ environment
/ lifestyle
/ digital + tech